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History of Welink 1997 – 2007

by June Lennie

The welink list came into being on International Women’s Day on 8 March 1997. It was established as part of a feminist action research project that aimed to enhance rural women's access to interactive communication technologies (ICTs) such as the internet. This project was conducted by a team of researchers at Queensland University of Technology in Brisbane, Australia, in collaboration with a number of government and industry organisations, and women participants from various regions in rural and remote Queensland. I was one of the members of this research team and now act as administrator of the list.

As part of the project, a few participants in each of the ten regions where the project was conducted were given modems and some financial support for online charges. Hands on training with using the internet and email was also provided during workshops and at the Queensland Rural Women’s Network’s conference, held in Mareeba in North Queensland in October 1996.

The original purpose of welink was to:

  1. Provide rural women with an electronic venue to explore the many ways in which communicating and networking electronically may be of interest to them
  2. Establish links between rural women and urban women (and some men) with an interest in rural women and communication issues.
  3. Inform government and industry policy on issues affecting rural women and ICTs.
  4. Through these activities, to contribute to ensuring that the voices of rural women and their communities are heard, and that future policies will better address their needs.

Nowadays, the main purpose of the list is to maintain ongoing communication, networking and support among the women in rural and urban areas who are members of the list. Some of these women have been members since its inception while others are new to the list.

Welink was one of three online conversation groups established as part of the research project. It built on the success of a smaller online group called ‘wechat’ which involved women in rural Queensland, members of the research team, and women representing the project’s industry partners. All of the members of wechat were automatically subscribed to the welink list which was open to a wider range of people, including women (and a few men) from interstate and overseas countries. By November 1997 welink had become a very active online group with 112 members (106 women and six men). This level of membership was maintained for a number of years. There are currently 55 members of the list, which is just as active as ever. Members have lived in every state in Australia and in countries such as Canada, the United States of America and Ireland.

Initially there was some discussion among wechat members about their preference for communicating via the small informal wechat list rather than the potentially larger and less familiar welink list. However, by May 1997 the conversations conducted via wechat had dwindled to almost nothing while welink had become a lively forum for an increasingly diverse group, including those who had formerly contributed to wechat. A very wide variety of topics were discussed in welink’s early period. They included urban versus rural life, attitudes to feminism, rural community development, agriculture and faming matters, the weather (especially the drought), health (for example, experiences of breast cancer), education, travel, movies and television, current affairs, and communication technology issues (including poor quality phone and internet connections in the bush). Several of these topics are still a regular feature of conversations on welink today.

An evaluation of the research project which I undertook as part of my PhD study, showed that welink members valued the safe, friendly, supportive atmosphere of the list, the personalised nature of the talk, the commonality with others and the diversity within the group. They also appreciated the opportunity to express their opinions, to share concerns and experiences on a daily basis, to network with other women, and to have a direct voice with government. A strong sense of community was developed, and many welink members describe the list as being ‘like a family’.

Welink was assessed as the most empowering of the various project activities. However, I also identified some unintended effects of welink membership, including some experiences of exclusion, and various other forms of disempowerment. This seemed to be due to such things as a lack of commonality with others, and a lack of skills, confidence and experience with using computers and email. Many women also lacked time to participate due to the many demands of their family, work and community-related activities. This continues to be an issue for many members.

The continuing success of welink over the past 10 years can be attributed to a number of factors. From the beginning, welink members were encouraged to take ownership of the list and its activities and to decide what topics would be discussed. List members were told that they were free to chat about anything they wanted to without restrictions. However, while contentious or politically hot issues have sometimes been discussed, the general pattern has been to avoid them, so as to maintain the list’s ethos of care and connection.

Welink’s friendly, informal, welcoming atmosphere and the high level of trust that has developed between the active members, are other important success factors. When a new member joins the list they are encouraged to send a short introduction. In response, existing members often send information back about themselves. This adds to the personal nature of the communication. Welink members often share their successes and receive congratulations and support from others on the list. Several members have gone on the build their own websites and to have achieved formal recognition for their work with rural and regional communities. The following message captures these aspects of welink well:

Congratulations, Kate, Liz and Nan on your community websites. It seems to me that the founders of Welink should be excited when they hear of the IT programs and websites that members such as Kate and Liz and Nan (I hope I haven't missed anyone) have developed for their communities... And when you think of it, also the strength of the support in welink - personal, political (by lobbying and petitioning) and social.

We have an empowering movement here. Wheeeeee. Everyone pat their backs.
(welink message 19 August 2006)

Some members also regularly communicate with other members on a one to one basis. This further contributes to the development of close and friendly relationships between welink members. Several welinkers from various parts of Australia and overseas have also now met each other face to face on several occasions. One very active member from Canada has visited Australia twice, meeting many welink members during her stay, which was playfully dubbed ‘The Royal Tour’.

From my own perspective, being a part of welink has been a wonderful experience. Given the strength of the relationships that have developed and the clear need that it meets, I believe the welink group will continue for many years to come.


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